Blog

Today, search engines aren’t just about using keywords; they’re about understanding what people really need. Google has introduced new technologies like RankBrain and BERT that shake things up when it comes to ranking search results. These AI tools help Google get...

Have you ever asked your smart speaker something and noticed certain websites always come up as answers? It’s not just luck; it’s all about how voice search is set up using AI.  But here’s the twist —voice search is different from regular text search. The...

The world of digital marketing is changing fast, thanks to new technology in artificial intelligence (AI). As search engines get better, marketers need to keep up to remain relevant. By 2025, AI will be a key part of how search engines work and how we create content. ...

Search engines have moved from simple tools that searched for keyword matches to advanced algorithms that are able to grasp context, intent, and even emotions. The reason for this is the addition of Natural Language Processing (NLP), through which search engines are able to...

The Silent Brand Killers You Didn’t See Coming   The Airbnb & Pepsi Branding Lessons   In 2009, Airbnb was struggling to gain traction. Their brand was inconsistent, their messaging unclear, and their credibility was shaky. But once they...

Navigating Bangalore’s bustling real estate market can feel like a high-stakes game. With over 28,000 property transactions recorded in the second quarter of 2024 alone, the competition is fierce. To stand out, it’s not just about offering prime properties;...

Imagine stepping into a room filled with India’s top investors, pitching your startup with nothing but your vision and confidence. Now, picture millions of viewers watching, googling your brand, and talking about you online—whether you secure funding or not. That’s the power...

Building a strong brand identity is no longer optional—it’s a necessity. Research by Lucidpress shows that consistent branding across all channels can increase revenue by up to 23%. Meanwhile, a survey by Demand Metric found that 78% of consumers prefer to learn about a...

AI-powered content creation has taken the digital marketing world by storm, making it easier than ever to generate high-quality, SEO-optimized content. Two major players in this space—DeepSeek and ChatGPT—offer impressive capabilities, but the big question remains: Which AI...

Starting or growing an online store is an exciting journey, but it comes with its fair share of decisions. Among the most critical is choosing the best e-commerce platform for small business needs—a choice that can shape the future of your business. With the global e-commerce...