Your e-commerce website might be losing thousands of potential customers each day without you realising it. While you’re focused on product photography and marketing campaigns, unnoticed technical SEO issues are harming your conversion rates. These hidden problems not only hurt your search rankings; they also affect your profits by driving away customers who are ready to buy.
At ClickSeek, we have analysed hundreds of e-commerce sites and found that fixing these five key technical SEO errors can greatly improve your conversion rates. Here’s what might be costing you sales right now.
1. Crawling and Indexing Issues
The Problem: Your products aren’t showing up in search results because search engines can’t crawl or index your pages correctly.
Impact on Conversions: If customers can’t find your products through organic search, you’re missing out on valuable traffic before they even reach your site.
2. Page Speed That Kills Sales
Why Speed Matters: Page loading speed affects user experience and purchase decisions. Slow-loading product pages frustrate customers and push them to competitors. Every second is important when someone is ready to buy.
3. Mobile Usability Disasters
Reality Check: Most e-commerce traffic now comes from mobile devices. Yet, many sites still fail basic mobile tests.
4. HTTPS Security Issues
The Trust Factor: Online shoppers often abandon carts on non-secure sites because of security concerns.
5. URL Structure Chaos
The Problem: Messy URLs confuse search engines and customers, hurting both rankings and user experience.
Bad URL Example: yourstore.com/p?id=12345&cat=abc&ref=xyz
Good URL Example: yourstore.com/mens-running-shoes/nike-air-max
Technical SEO = More Sales
These technical errors don’t just hurt your search rankings. They also impact your revenue directly. Every slow page, broken link, or indexing issue means lost customers and missed sales.
Action Plan for Maximum Impact:
- Audit your site for all critical issues.
- Prioritise fixes based on potential revenue impact.
- Monitor conversion rate improvements after each fix.
- Continuously test and optimise for better performance.
Ready to improve your e-commerce site’s performance? Professional e-commerce SEO services can systematically identify and fix these key issues. At ClickSeek, we focus on technical SEO solutions that directly increase conversions, not just rankings.
Remember, in e-commerce, technical SEO isn’t only about visibility. It’s about creating a seamless path from search to sale. Fix these errors and watch your conversion rates rise.
Partner with the Best SEO Agency in Bangalore —ClickSeek—your trusted ecommerce SEO agency to turn traffic into customers.
